$13M Pipeline Built
in Under 5 Months
VelvetSuite provides corporate training and brand leadership development to C-level executives of Fortune 500 companies. We built their entire outbound sales pipeline — generating 90+ opportunities totalling over $12M+ annualised from scratch.
01 — The Proof
CRM Pipeline Screenshots
02 — The Challenge
Selling to C-Suite at Fortune 500 — at Scale
VelvetSuite’s target customer is the C-level executive of a Fortune 500 company. That’s one of the hardest audiences to reach in B2B — they’re heavily gatekept, time-poor, and immune to generic outreach. Getting them into a pipeline requires precision messaging, the right channels, and perfect timing.
The brief was to build their outbound sales system from scratch — copywriting, funnel architecture, LinkedIn and email sequences, SDR scripts, discovery call protocols, and CRM pipeline management. We built it all.
03 — What We Built
Direct Response Sales Letter & Funnel
Wrote the foundational sales copy from scratch — the value proposition, the transformation claim, the pricing justification, the mechanism, and the call to action. Every word calibrated to the psychology of a Fortune 500 executive evaluating a leadership development investment.
LinkedIn + Email Outbound Sequences
Designed and deployed LinkedIn and email outreach sequences targeting C-suite at specific Fortune 500 companies. Each sequence was personalised by industry, role seniority, and company context. No spray-and-pray. Account-level targeting with messaging that demonstrated credibility before asking for a meeting.
Discovery & Demo Scripts
Wrote full discovery call and demo scripts for the SDR and BDR teams. Structured to qualify fast, build credibility through insight rather than features, and create urgency without pressure. The pipeline progression rates improved immediately after deployment.
04 — The Results
Pipeline in <5 months
Active opportunities
Toyota, Pitney Bowes, Mars Wrigley
Ongoing engagement
Pipeline included discovery-scheduled meetings with: Sound Physicians, Boston Children’s Hospital, Harvard University, USPTO, Ecolab, Pitney Bowes, Mars Wrigley, Under Armour, Red Hat, Accenture, Toyota, Fidelity Investments — all at $105K annual contract value or above.
B2B Pipeline Building
Build Your B2B Pipeline From Scratch
CRM Opportunities — 90 opps · $12,320,000 annualised total pipeline
Pipeline board — Demo Scheduled: Pitney Bowes, Mars Wrigley, Under Armour ($3.675M annual)
Pipeline list — Accenture, Toyota, Harvard, ADP, Boomi, Conagra, Fidelity
Opportunities — 76 opps · $10,815,000 annualised
Kanban full view — Discovery Scheduled, Demo Scheduled columns with client names
Sales Pipeline overview — $3,675,000 annual in Demo Scheduled column alone
If you have a B2B product or service and need a pipeline-building system — from copy to sequences to scripts — let’s build it.
Talk to the Team →