How we’ve delivered a steady monthly flow of qualified Home Improvement leads to United State Solutions — a Florida-based HVAC, Roofing and Impact Windows company — for three years running, across Facebook and TikTok, with all creative and ad management handled end-to-end by LiveBuzz.
01 — THE CLIENT
A Florida Home Improvement Business That Lives or Dies by Lead Flow
United State Solutions is a full-service Home Improvement company operating across South Florida — Miami, Hollywood, Fort Lauderdale and surrounding areas. They cover the categories every homeowner eventually needs: AC & Heating (including heat pump and furnace repair), roofing, impact windows, duct services and attic insulation.
It’s a business that only works if there’s a steady flow of homeowners raising their hand each week — someone’s AC just broke, someone’s roof is leaking, someone’s windows are failing hurricane code. When the phone stops ringing, the technicians, the trucks, and the entire operation sit idle.
For three years, LiveBuzz has been the team responsible for keeping that phone ringing — through Facebook and TikTok ads, 1,000 to 2,000 qualified Home Improvement leads every month.
02 — THE BRIEF
Consistent, Scalable, Controlled
The brief from day one was simple, but hard to deliver in practice:
- Consistent volume. 1,000–2,000 qualified Home Improvement leads per month, every month — no “great January, dead February” whiplash.
- Scalable when they wanted to push. Room to turn the tap up when the installation team had capacity, and dial it back when they were caught up.
- Fully managed. Creative, ad accounts, testing, optimisation, reporting — all handled by us so United State Solutions’ team could focus on booking jobs and sending trucks, not running ads.
Most agencies can hit a volume target for a month or a quarter. Very few can hold it for three years across platform changes, iOS updates, pixel issues, creative fatigue, and the hurricane-season demand swings that define the South Florida Home Improvement market.
03 — WHAT WE DELIVERED
Creative + Media Buying, End-to-End
For United State Solutions we run the full stack of Home Improvement lead generation on paid social. Nothing is outsourced back to the client — they tell us what they need, we produce and deliver.
Creative production
All ad creative is produced in-house at LiveBuzz — both static images and video. We keep a rolling library of fresh angles, hooks and formats tuned to each vertical they sell into: AC tune-ups, emergency repair, new AC installs, roofing inspections, impact window replacements, attic insulation. When one creative starts to fatigue, the next one is already tested and ready to scale into.
Facebook Ads management
Facebook has been the workhorse of this account for three years. We run conversion and lead-form campaigns, optimise for lead quality (not just lead volume), manage bid strategy across the auction cycle, and protect CPL by rotating creative and refreshing audiences before performance drops.
TikTok Ads management
TikTok was added to the mix as the platform matured for lead gen. We adapted the creative approach — native-feeling, UGC-style video rather than polished Facebook assets — and now run it alongside Facebook as a second pipeline feeding the same lead quota. Having two platforms means United State Solutions is never fully exposed to one algorithm or ad account going sideways.
Ongoing optimisation
This isn’t a “set it and forget it” account. It’s weekly creative refreshes, constant bid and budget adjustments, ad account health monitoring, compliance checks, and landing page iteration. The reason it’s lasted three years is that we never stop improving it.
04 — PROOF
Pulled Straight From Facebook Ads Manager
Below is a sample of campaign-level results for United State Solutions, exported directly from Facebook Ads Manager. We’ve blurred nothing — it’s the raw Results (Leads, Form) and Reach columns as they appear inside the ad account.
Note: This is a sample of campaigns inside the account, not a full account total. We’ve shown it to illustrate the range of campaign sizes we run for United State Solutions — from small test campaigns (a few dozen leads) up to high-volume winners that we scale aggressively.
05 — WHY IT HAS LASTED 3 YEARS
Consistency Is the Hardest Thing to Sell
Most lead gen case studies you’ll read are about a big win in a short window — “we 10x’d leads in 60 days.” Those are easy to engineer once. What’s hard is delivering a steady, predictable lead flow month after month for years, while the platforms, auctions, and ad rules keep changing underneath you.
That’s what Home Improvement businesses actually need, and that’s what the United State Solutions account has proved we can do:
- A monthly range the client can plan their installation schedule around, not a one-off spike.
- Two platforms running in parallel, so a bad week on one doesn’t sink the month.
- A creative pipeline that doesn’t run out of ideas after the third video.
- A team United State Solutions can call when something breaks — because over three years, something always breaks eventually.
06 — BUY LEADS LIKE THESE
We Sell Leads Directly, Too — Per Lead
Alongside full-service accounts like United State Solutions, LiveBuzz also sells leads directly on a pay-per-lead basis. If you’re a Home Improvement operator, contractor, or installer who needs volume without running your own media, we can supply leads across multiple verticals:
HVAC, AC repair, heating, roofing, impact windows, attic insulation, duct services — US nationwide coverage.
Motor vehicle accident and mass tort leads for law firms and intake partners.
Finance, insurance, solar, debt relief and more. Ask us what you need.
Leads are generated on Facebook and TikTok using the same creative and media-buying engine that has kept United State Solutions running for three years. Pricing is per lead — you only pay for what you receive.
Need a reliable source of Home Improvement leads?
Whether you want a fully-managed program like United State Solutions, or you’d rather buy leads from us per lead, we can put something together this week.