How we scaled a multi-location HVAC and roofing franchise across the Southeast US to 1,000–2,000 qualified Home Improvement leads per month on Facebook — with all creative production and ad management handled end-to-end.
THE CLIENT
A Multi-Location HVAC & Roofing Franchise, Southeast US
This client operates multiple HVAC and roofing service locations across Florida, Georgia and South Carolina. They run a classic Home Improvement business model — residential air conditioning installs and repairs, roof replacements and storm damage work, all driven by a steady intake of homeowner leads.
Before working with us, they were sourcing leads from multiple aggregators and paying a premium for shared leads that often arrived cold or had already been sold to competitors. They needed a dedicated pipeline of exclusive, real-time leads that only their team would receive.
THE CHALLENGE
Shared Leads, Inconsistent Volume, No Control
The problems were typical for multi-location Home Improvement operators buying from aggregators:
- Shared leads. The same homeowner inquiry was being sold to 3–5 contractors simultaneously. By the time the client called, someone else had already booked the job.
- Inconsistent volume. Some weeks flooded with leads, other weeks dry. Impossible to schedule installation crews efficiently.
- No creative control. The aggregator ran generic ads. The client’s brand, reputation and service guarantees weren’t represented in any of the marketing the homeowner saw before submitting their information.
- High effective cost per booked job. On paper the cost per lead looked reasonable, but once you factored in the shared-lead close rate, the actual cost to book a paying customer was much higher than it needed to be.
WHAT WE DELIVERED
Exclusive Leads, Branded Creative, Predictable Flow
We built a dedicated Facebook Ads lead generation engine for this client from scratch. Every lead generated is exclusive to them — no sharing, no reselling, no competing contractors calling the same homeowner.
Multi-location campaign structure
Each service location gets its own campaign set, with geo-targeting, ad copy and offers tailored to that specific market. A roofing lead in coastal Florida sees different creative than an HVAC lead in suburban Georgia. This local targeting is what drives quality — homeowners respond because the ad speaks directly to their area and their problem.
Creative production
All ad creative — static images and video — is produced in-house. We run service-specific angles (emergency AC repair, free roof inspections, storm damage estimates, seasonal tune-up offers) and rotate them continuously to stay ahead of creative fatigue. The client’s branding, trust signals and service guarantees are front and centre in every ad.
Lead quality and delivery
Leads are delivered in real-time via Facebook Lead Forms, with homeowner name, phone, email, address and service needed. The client’s intake team receives each lead within seconds of submission — no batching, no delay. Speed-to-call is the single biggest driver of close rate in Home Improvement, and this setup gives them a decisive advantage over shared-lead competitors.
RESULTS
Steady Volume, Better Unit Economics
Within the first 90 days, the client had phased out two of their three previous lead aggregators. By month six, we were their primary lead source across all three states. The key improvements:
- 1,000–2,000 exclusive leads per month across Florida, Georgia and South Carolina.
- Higher close rate than aggregator leads, because every lead is exclusive and contacted within minutes of submission.
- Predictable weekly and monthly volume the operations team can actually plan crew schedules around.
- Full creative control — every ad represents the client’s brand, not a generic aggregator landing page.
- 18 months and counting — the engagement has been renewed multiple times because the economics work.
BUY LEADS LIKE THESE
We Sell Home Improvement Leads Directly
Whether you want a fully managed campaign like this one, or you’d rather buy exclusive leads from us on a per-lead basis, we can build a pipeline for your Home Improvement business. We cover HVAC, AC repair, roofing, impact windows, attic insulation, solar, siding and more across the US.
Need exclusive Home Improvement leads?
Stop competing for shared leads from aggregators. Get a dedicated pipeline of exclusive, real-time homeowner inquiries delivered directly to your team.