2,400 Leads in Month 1.
First Competition Sold Out.
Good Life Competitions runs luxury prize competitions online. We built their entire customer acquisition system — and generated £140,000 in revenue from email subscribers alone. The founder tried to poach Des from his previous agency after seeing the results.
01 — The Client’s Reaction
Charlie Tried to Poach Des
“Funny you messaged me, me and Joe discussed trying to poach you from Upbeat a few times — but thought it would be a bit unfair on Jordan.”
— Charlie (Co-founder, Good Life Competitions), after Des reached out. The best kind of reference.
02 — The Challenge
Build a Lead Gen Machine From Zero
Good Life Competitions was an early-stage brand hosting online luxury prize competitions — dream holidays, high-end gadgets, premium experiences. The model works on volume: you need a large email list of people who are actively interested in competitions and luxury prizes, and you need to convert them quickly before interest drops.
They had no list, no acquisition system, and no proven approach to referral mechanics. We built it all from scratch — and generated 2,400 leads in the first month, sold out the first competition, and turned 25% of the email list into paying competition participants generating £140,000 in revenue.
03 — What We Built
Targeted Facebook & Instagram Ad Campaigns
Built paid social campaigns specifically targeting users with demonstrated interest in luxury items, competitions, and premium experiences. Audiences calibrated around luxury lifestyle affinities, lookalikes from their early buyers, and interest-based segments. Compelling visuals of the actual prizes — not abstract messaging — drove the conversion rates.
Referral Programme Architecture
Designed and launched a referral programme offering bonus entries and discounts to existing customers who referred friends and family. In the competition space, word-of-mouth has outsized impact — the referral loop accelerated list growth exponentially without additional ad spend.
Automated Email Nurture Sequences
Built automated email campaigns that engaged new subscribers immediately — competition announcements, winner reveals, countdowns to closing dates, and urgency-driven reminders. Personalised by entry behaviour and engagement level. This is how 25% of the list became paying participants rather than passive subscribers.
04 — The Results
Leads in month 1
First competition
Revenue from email list
Email→paid conversion
Build Your Lead Gen System
From Zero to £140K in Revenue — From a Cold List
WhatsApp — Charlie (co-founder, Good Life): “Funny you messaged me, me and Joe discussed trying to poach you from Upbeat a few times”
WhatsApp — Charlie (continued conversation, endorsement)
WhatsApp — Charlie (continued conversation)
If you have a lead generation business — competitions, memberships, subscription, or any model where email subscribers convert to revenue — this is the system that works.
Talk to the Team →