3x Lower CPA in 3 Months.
+52% ROAS. $44K/Day Profitably.
AverrAglow — a skincare brand rooted in gut health and hormonal balance — came with a scaling problem: every time they increased spend, CPA inflated. We rebuilt their paid media stack, scaled Facebook to $44K/day, launched Snapchat from zero to $30K/day, and improved CTR 100% through UGC collaboration.
01 — The Challenge
A Skincare Brand That Couldn’t Scale Without Breaking CPA
AverrAglow had a strong product — skincare formulated around gut health and hormonal balance, targeting women who’d tried everything else. They had customers, they had reviews, they had a clear audience. But every time they tried to scale paid spend, CPA ballooned and ROAS deteriorated. The usual story: the campaign structure wasn’t built for scale.
They also had an untapped creative problem — their ad creative wasn’t converting at the rate their product deserved. UGC-style content, done right, can double CTR. We set out to prove it.
02 — What We Did
Manual + Automatic Bid Strategy Blend
Implemented a carefully calibrated blend of manual and automatic bidding strategies across Facebook and Instagram. Manual bids for high-intent audiences where we could control auction competitiveness; automatic bidding for broader prospecting where the algorithm needed room to find efficient conversions. This combination is what produced the +52% ROAS improvement.
Facebook Scaling to $44K/Day
Scaled Facebook daily spend to $44,000 profitably — using the same CPA-gated incremental scaling approach we apply across all accounts. Budget increases were tied to CPA gates, not calendar dates. The result: AverrAglow spending $44K/day on Facebook with a lower CPA than they had at $5K/day when we started.
Snapchat: Zero to $30K/Day with Lower CPA than Meta
Launched Snapchat advertising from a standing start — $0 to $30,000/day. The standout result: Snapchat achieved a lower CPA than Facebook, making it the more efficient channel at scale for AverrAglow’s audience. This is rare — most brands find Snapchat harder to scale profitably — but the right creative approach unlocked the platform.
UGC Creative Collaboration — +100% CTR
Collaborated closely with AverrAglow’s creative team to produce UGC-style ad content — real customer testimonials, before/after storytelling, gut-health positioning. The creative shift doubled click-through rates. In skincare, the difference between a 0.8% CTR and a 1.6% CTR on the same spend is the difference between a profitable and unprofitable campaign.
03 — The Results
CPA reduction in 3 months
ROAS improvement
Daily Facebook spend
Snapchat daily (lower CPA than Meta)
The key insight: AverrAglow’s audience exists at scale across multiple platforms — but you have to find them on each platform with the right creative and the right bid structure. The Snapchat result — lower CPA than Meta at $30K/day — proved that channel diversification is about more than risk management. Sometimes a second channel outperforms the primary.
Scale Your Skincare or Beauty Brand
Multi-Channel Paid Media That Cuts CPA While Scaling
AverrAglow Shopify store data — ad account performance, May 2023
AverrAglow ad spend overview — May 2023
If you’re a skincare or beauty brand doing $30K–$300K/month in paid spend and want to cut CPA while scaling — this is the multi-channel, bid-strategy-first approach that makes it work.
Talk to the Team →