$37K GMV. 1,002 Orders.
Raya Eid Al-Fitr Fashion Collection.
AdamHawaStylist is the fashion brand of Zizan Razak — one of Malaysia’s biggest entertainers (7.7M Instagram, 1.5M TikTok, actor, comedian). We ran the full TikTok Shop campaign for his Raya Eid Al-Fitr Muslim men’s wear collection (Kurta & Baju Melayu), managing shop operations, 19 affiliate live sessions, and $21K in affiliate GMV.
The Creator
Zizan Razak — Malaysia’s Biggest Entertainer
Zizan Razak is a household name in Malaysia — actor, comedian, and content creator with 7.7M Instagram followers and 1.5M TikTok followers. AdamHawaStylist is his fashion brand, focused on Muslim men’s wear. The Raya Eid Al-Fitr season is the most commercially significant fashion moment of the year for this category.
The challenge: converting Zizan’s massive social audience into TikTok Shop purchases for a seasonal collection. We built and executed the full TikTok commerce operation — from shop setup through to 19 affiliate live sessions driving $21K of the total $37K GMV.
What We Did
Full TikTok Shop Management
Complete setup and management of the TikTok Shop for AdamHawaStylist — product listings for the Kurta and Baju Melayu collection (Raya men’s wear), inventory management, campaign setup, and day-to-day shop operations throughout the campaign period.
19 Affiliate Live Sessions — $21K Affiliate GMV
Coordinated and managed 19 affiliate live selling sessions with creators during the Raya campaign window. The affiliate live strategy generated $21K of the total $37K GMV — proving the power of creator-led live commerce in fashion categories where seeing the product demonstrated matters enormously.
Seasonal Campaign Timing — Raya Eid Al-Fitr
Aligned every element of the campaign — live schedules, promotions, content briefings — with the Raya cultural moment. In Muslim fashion, the weeks before Eid Al-Fitr are when buying intent peaks. Our campaign was built to capture that peak precisely, not broadly.
Total GMV
Orders
Affiliate lives
From affiliate lives
