Performance data from 11 anonymous law firm partnerships across the US. Every number below is real. Client names are withheld, but the economics speak for themselves — and they’re the same economics available to your firm.
What These Numbers Mean for Your Firm
If you run a personal injury practice, the two numbers that matter most are cost per signed case and how many cases you can sign per month. Everything else — impressions, clicks, CPMs — is noise.
Across the 11 firms below, signed-case acquisition costs range from $954 to $2,500 depending on the state and practice focus. For most states, we land between $1,200 and $2,000 per signed case — on cases that typically settle for multiples of that number.
Every one of these relationships was built the same way: Facebook ad campaigns designed, produced, and managed end-to-end by LiveBuzz. The law firm’s job is to answer the phone and work the case. Our job is to make the phone ring.
11 Anonymous Law Firm Case Studies
~$2M total ad spend managed
500+ cases signed through a case signing company relationship.
Client for over 4 years — one of our longest-running MVA partnerships.
40+ cases signed per month consistently.
Multi-state coverage from a single campaign engine.
$1.5M+ total ad spend managed
Pacific Northwest and Mountain West coverage.
Particularly strong in trucking cases — NM trucking cases have a significantly higher fatality rate than average states, making these high-value cases.
$5.1M+ total ad spend managed
Cost per case as low as $1,200 in some periods.
Our highest-spend MVA client relationship.
$1M+ total ad spend managed
Average CPC of $954 across 2025 campaigns. Statewide coverage, based in the Philadelphia area. $1,500 per case achievable with aggressive intake.
Consistent sub-$1,500 case acquisition across three Southern states.
Growing firm, rapidly expanding by partnering with other firms to co-fund campaigns. Signing cases for under $2,000 each.
Proof that even smaller firms can scale aggressively with the right lead engine.
Want numbers like these for your firm?
We generate MVA and personal injury leads on Facebook and TikTok for law firms across the US. You can buy leads from us on a per-lead basis, or we can run a fully-managed campaign for your firm.